Business master

Stephanie Mathis uses her extensive business knowledge to run Steve’s Greens Cannabis + Wellness.

Stephanie Mathis owns and manages Steve’s Greens
Cannabis + Wellness, an Oklahoma City CBD shop that became one of the first vertically integrated cannabis dispensaries. | Photo Alexa Ace

Stephanie Mathis has now made a career out of doing what she used to get grounded for doing in high school.

Mathis and her husband, Dustin, own Steve’s Greens Cannabis + Wellness, 6715 N. May Ave. It opened as a CBD store and was one of the first cannabis dispensaries in Oklahoma City. Starting early this year, it also began carrying primarily the flower from the Mathises’ own grow, Green Seed Farm.

“Have you talked to Steve?” is their tagline, a long-used code word Mathis and her friends used to describe cannabis. Her father’s name is also Steve.

Raised in Tulsa, Mathis went to University of Oklahoma for two years, where she studied film, but she moved to Oklahoma City University and majored in entertainment business.

“I’ve worked on and off in the music industry, was the manager of the Blue Note [Lounge] for a year, I did some of my own shows. I’ve worked for DCF Concerts for almost 15 years, and the cannabis industry was the reason why I left working with DCF, because this has consumed my life,” Mathis said. “For a long time, I was the flyer girl, so I’d go around and put the DCF flyers up. That’s kind of how I got started with them. And then I got a runner position. Basically, they hand me over the tour manager and I take care of the band for the day. I get them their food, their drinks, their groceries, their lunch. If they need to go work out somewhere, I take them to go work out. If they have to go to the radio and do an interview — just whatever they need that day.”

Over the years, she worked with a number of artists, including Deftones, The Allman Brothers Band, Billy Idol, Skrillex, Slipknot, Lynyrd Skynyrd and Sheryl Crow.

The worst performer she ever had to endure? Marilyn Manson.


I cried. I, like, ugly-cried when I got my dispensary license.

Stephanie Mathis


 

“You can’t pay me enough to work for that guy again,” she said. “I worked for him twice. Both times were horrible. Actually three times. He is a prima donna. I could go into his rider.”

Mathis also has worked at their tattoo shop, SB Body Arts, which is adjacent to Steve’s Greens.

“Me and my husband opened seven years ago. He’s a body piercer. … We just got to the point where we felt it was ready for him to branch out and have his shop, and me being a business major and him being a piercer for, at this point, 10-plus years, we just decided to go for it,” Mathis said. “When I parted ways with the Blue Note, I was able to come in full-time and run it and felt very fortunate, after three to four years, that me and my husband could both work in a business that we created, and now we’re on year seven. We’ve got fantastic tattoo artists. My husband’s the head piercer. He’s even getting to the point where he can hopefully be by appointment only so he can focus on the farm but still take care of his customers because customers in both of my businesses are the most important part of having a business. No customers, no business.

“I didn’t think that my landlord would be cool with it, for one, so I was scouting out buildings and had a conversation with my family about CBD popping up and my love for cannabis. I felt this was my chance to start getting into this industry and getting it on the ground floor. So I did a bunch of research. I even went to Arkansas, took their dispensary classes, their budtender classes out there in Arkansas. You think you know a lot about weed because you’ve experienced it or you’re like, ‘Yeah, I know about weed. I can do this.’ And then you take classes and you’re like, ‘I didn’t know as much about weed as I thought I did, but you know, I’m still more ahead of the average person.’ So I just tried to take as many classes as I could and find any conventions or anything going on that I could just go and learn.”

Moving forward, medical cannabis became legal and Steve’s Greens has converted to a full-fledged dispensary that Mathis runs while her husband grows most of the flower they sell in the shop.

“I cried. I, like, ugly-cried when I got my dispensary license,” she said. “I had to pull my car over with my kid in the car. I got that email, and I just couldn’t believe that I was getting this opportunity to pursue a business in an industry that I love.”

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